It might seem like a simple thing to do to make your own logo design. But many business men have realized that there do it yourself brand marks never succeed much. They always remain at the bottom of the heap. Troubles happen with making your own brand mark because many do not realize properly the importance of creating brand awareness and marketing through brand mark. 

Your brand mark is more than just a plain graphic linked to your company’s elements (uniforms, furniture, letterheads, pamphlets, brochures, etc). A brand mark, as a matter of fact, is the face of your company, this is how your customers are going to recognize ultimately, and this is how they are going to judge you, through your brand mark. Brand mark is the most important element of increasing brand’s recognition among the customers and making the products/services known. The brand mark will help them to differentiate you from the others in the competition. It also plays a vital role in customers’ decision making processes where the buying of a product or a service is concerned.

A better brand mark therefore requires conveying your identification to the customers telling them who you are, what you do and what you are offering to them in general. It has to project to them a realization of excellence and trustworthiness to assist them in forming the relationship of trust with your company. There is a very famous saying which says, “A brand mark can make or break your company”. Therefore, a winning brand mark needs to be supported by class of the products or services and outstanding consumer care.

So why don’t DIY brand mark usually meet with these necessities, if I decide to make my own logo design?

Because,

1. They have similarity to other symbols

2. Wrong usage of colors and fonts

3. The images are not scalable

4. The brand mark is less relative to the business